What is needed is good SEO Copywriting. What is good SEO copywriting? See Scribe video demo

• Copy that is well optimized will improve your position on the major search engines. The results of good SEO copywriting will improve your position in the search engines for the phrases you optimize. Higher position on Search Engines will increase your sites traffic.
• It has to be Readable, interesting, and relevant for your site visitor.  Once the customer finds you and comes to your site, you must keep his/her attention and interest or they will leave your site, resulting in wasted efforts. Keep them there! Longer stay and more page views increases the chances the vistor will find what he is looking for and act, buy or contact you.
• Create interest in the benefits of your service or product. Highlight the benefits of your service to your customers. What will it do for them? What is in it for your visitor?
• Your SEO copywriting text must have a call to action to get the visitor to buy, get more information, contact you, etc. Improve your bottom line or return on your marketing efforts.

How can you create a good SEO copy that will achieve all this, drive traffic to your site, keep the visitor at your site, get the visitor to act, buy, contact you, ask for quote or information, and finally make the visitor come back.

You have several options:

1. Find good SEO copywriter, up-to-date on search engine optimization, with good marketing skills and capable copy writer.
2. Learn to do Search Engine Optimization yourself, practice copywriting and hone your marketing skills. Click here to grab your free SEO copywriting report
3. Find a tool that will help you do this yourself or help you make sure your copywriters are making the best efforts for you and know what they are doing. ScribeSEO is a tool that is very useful and will work with Wordpress, Joomla, Drupal and regular websites. Scribe Makes SEO Copywriting Simple . Using ScribeSEO you will be able to create your own SEO optimized copy without overloading the text with keywords or spam. Have your copywriter use ScribeSEO to assuregood SEO copywriting practice.

In 2010, prepare for ‘business as unusual’. For the first time, there’s a global understanding, if not a feeling of urgency that sustainability, in every possible meaning of the word, is the only way forward. How that should or shouldn’t impact consumer societies is of course still part of a raging debate, but at least there is a debate.

Meanwhile, in mature consumer societies, companies will have to do more than just embrace the notion of being a good corporate citizen. To truly prosper, they will have to ‘move with the culture’. This may mean displaying greater transparency and honesty, or having conversations as opposed to one-way advertising, or championing collaboration instead of an us-them mentality. Or, it could be intrinsically about generosity versus greed, or being a bit edgy and daring as opposed to safe and bland.

As always, the future is unevenly distributed: one only needs to look at the Googles and the Amazons and the Zappos and the Virgins of this world to get a feel for ‘business as unusual’. So not surprisingly, the trends in this briefing all touch on doing things differently, driven by changing consumer preferences and desires. Time to study and learn from those brands that you think are already mirroring today’s more diverse, chaotic, networked society, and then outdo them ;-)

Source: www.trendwatching.com. One of the world’s leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.

Increase site traffic – improve sales conversion – increase sales – improve site usability – reach further

1. Professional web presence:

You may have professional, good looking website, with lots of content, interactivity and engaging information for your prospective clients.  But are your target customers aware of it, can they find it when they need the information, product or service?

Just creating good web site is not enough today. It is like printing a good catalog or direct mail piece and to save money you don’t buy a mailing list or postage, but have your catalog sit in the warehouse. You’ll have to wait a while for any responce.

I had client come to me after spending tens of thousands on excellent website, but no investment in marketing the site. The competition was beating them with inferior offers and web properties, but better online marketing. 

“A site without traffic doesn’t exist” .  If your site doesn’t have visitors, the site is just a code sitting on a computer  in obscurity. 

Take it to the next level!

2. Increase your traffic with Search Engine Optimization:

Increase your sites traffic with focused and targeted SEO. Get targeted traffic using appropriate key-phrases. Make sure you focus on your most important and relevant phrases.

Now you are getting the traffic…

you have a lot of visitors…

are you getting the orders or leads?

If not take it to the next level!

3. Improve sales or lead conversion:

Optimize your sales conversion. How many customers come to your homepage and turn around and immediately leave?  How many click through and become a paying customer or hot lead? 

Just by raising your sales conversion rate from 2 % to 4 % you have doubled you results with current traffic.

You need to understand your customer buying process, and match your marketing effort to the visitors timetable. Communicate quickly that you can deliver what the customer wants and interact often enough with the customer for them to take action. You have to demonstrate that you can deliver on your promises, fulfill or exceed their expectations and support their needs.

When you have reached acceptable sales conversion ratio you are ready to go to the next level!

4. SEM, Search Engine Marketing:

Search engine advertising, (PPC), Google Adwords, Yahoo Search Marketing, MSN Adcenter can be very effective tools to increase your business. But only after you get your conversion rate under control.  The conversion rate is the percentage of unique visitors who take a desired action on your website, place an order, ask for information etc.

What does your conversion rate need to be for your online ads to be profitable?

Are you making money on your pay per click ads? Or are you loosing money with every click?

Now you have reached a level of good search engine positions for your most important phrases, good conversion rate and profitable Search Engine Marketing campaign you are ready to go to the next level.

5. Increase your site usability:

The objectives you want to accomplish with this is to get your visitor to come back, spend more time on your site, buy more, refer you to their friends and colleagues, trust your offers and information.

Give your customers reasons to come, stay and come again!

Here are just some reasons they may come back:

• useful and engaging information

• good offer, good value, good prices, good service

• interesting or entertaining content

• online tools used by your visitors

• easy to use web site, good navigation

Now your site has good traffic, sales or results, is profitable, easy to use, visitors stay and recommend your site to their friends, your are ready for the next level!

6. Reach, off-site content distribution:

Now you have created good content, are generating good traffic, and your site is profitable. You are ready to leverage what you have done and spread the word.

Some of the tools available to you are:

• RSS newsfeeds; make it easy for people to subscribe to your content and publish your content on other sites

• Blogs; solicit your customers participation, comments, input etc.

• Podcast; presentations, instructions, audio commercials

• Video-cast, youtube etc.; video commercials, viral networking

• Published articles, Online PR; increase your credibility and exposure

• Social media and networks; viral networks, advertising, tagging

• Widgets and online applications and services; keep your visitors involved and connected to you, even when their are away from your site. Branding 

• Affiliate programs; sales generation, leveraging your activities

Take it to the next level!

Are you familiar or comfortable with the different issues affecting your company’s Internet presence, such as:

• Competitive analysis, how can you analyze what your competition is doing and what is working for them? 
• Keyword Analysis, what are the most appropriate and popular search phrases in your line of business?
• Site theme or focus building
• Copy writing for the website
• Search Engine Optimization, technology and site architectural issues that can cost you lot of money. 
• SEO friendly hosting
• Content Building and Publishing, on site and off
• GEO Targeting countries for SEO
• SEO vs. SEM
• PPC (Pay-per-click) advertising campaign, what to avoid, metrics and analysis, campaign management
• Social Media Marketing,blogs, chat, forums, social networks, social bookmarking sites, RSS feeds, pod-casting, video casting
• Analytics and metrics, web, advertising, sales conversion, lead conversion, social media, reputation, branding, viral marketing
• Site Conversion improvements, usability improvements, a/b testing, multi-variant testing
• Brand and Reputation building and monitoring

These are some of the issues we cover in our overview training to Business Decision Makers. We offer in-house training for your key decision makers and/or ongoing consultation and access to our private forum. 

For more information contact us in full confidence at jscheving@semseo.net, please include your phone number and best time to call. In-house training programs are customized to your company needs.

1. Competitive analysis: we look at what your competition is doing to understand what is needed for you to compete in the area of interest. This also allows us to see what your competition is doing, and understand your competitors’ advertising strategies.
2. Keyword analysis: we analyze what are the most promising keywords for your business, which will bring best traffic, and are most likely to generate highest sales conversion
3. Site Structure or architecture: We analyze your site to see what is negative in your site and is preventing you from getting the positioning you need. What needs to be done to make your site more search engine friendly? 
4. Site Analytics: If you are spending money on advertising or other marketing promotions you need to know what is working and what is not. We will set up a extensive reporting system to help you learn even more about where your visitors come from and how they interact with your site. (in many cases we use Google Analytics, which is free)
5. Search Engine Optimization: search engine traffic is important for most sites. We optimize the site for the target keywords that have been selected as result of the Keyword analysis. We create a internal and external linking strategy. We prepare the site and make suggestions for changes or additions needed to improve the Natural/Organic search position in the major search engines
6. Internet strategy: When all the above is done we have a good picture of your situation, your competition, and the level of the competition in your field of business. We can start identifying opportunity niches, we have identified your sweet spot and are able to create alternative plans of action, depending on your situation, competition and budget.

Request Proposal

Search Engine Marketing: The process of marketing a site for improved search engine results, often including a combination of search engine optimization and paid advertising. SEM includes both Search Engine Optimization SEO and paid advertising options (banners, or PPC Pay Per Click) such as Google Adwords and Yahoo Search Marketing. SEM is not just getting visitors to your site, it is finding the missing pieces to the puzzle and get bottom line results, sales, leads, subscribers.

Now all you need are visitors, sales, and satisfied customers. Is your web site doing as well as it should? We offer a Managed Search Engine Marketing Services, including full Web Site Review and Analysis, Search Engine Optimization, PPC Campaign Management, Sales/Lead Conversion Analysis, real-time reporting on your site performance.

SEM Search Engine Marketing

Search Engine Marketing is not just about good rankings. It’s about GOOD rankings, EFFECTIVE key phrases, QUALIFIED traffic, and MEASURABLE results. SEM is not just getting visitors to your site, it is getting bottom line results, sales, leads, subscribers.

Your website can do more than just look good

Few websites fulfill their potential as lead and sales generation machines. In fact, many companies settle for no real return-on-investment from their website. But we have found that when properly implemented, a website can become a powerful resource for generating leads and sales 24×7.

There are two key factors in having a successful website

1. Drive qualified visitors to the site.
2. Convert visitors into leads and customers

The essential components that turn visitors into leads and customers.

1. Identification of your site goals.
2. Identify your target audience.
3. Structured information flow.
4. Compelling message.
5. Powerful calls to action.
6. Effective lead capture mechanism.
7. Synergy between graphic and design.
8. Site promotion.
9. Testing and refinement.

Online Advertising Planning
The most effective advertising communicates a clear message to a targeted audience. Once you determine whom you want to reach and select appropriate keywords, you need to create ads that will inform your potential customers about the products and services you offer.

• Target your customers. You can target customers by languages, countries, by regions, or by custom parameters you set yourself.
• Define your objectives, barnding, sales, lead generation or a combination
• Determine budget and timeline
• Define metrics for measuring success

Advertising Campaign Setup
Setup includes a thorough investigation of your keyword phrases to assure that we use the best keyword phrases to trigger the display of your ads. We also evaluate the most effective wording for the ads. Choosing the wrong keywords or ineffectively wording the ads will hinder the ability to drive qualified traffic to your Web site. These are therefore critical components for effective PPC advertising. For site using sign up pages or eCommerce we set up conversion tracking and can supply very extensive reporting if required.

Campaign Management
As part of this PPC ad management program we monitor your ads for effectiveness and reword ads that are not performing to expectations. Keywords are also monitored and words added and deleted as necessary. A monthly spending limit can be set, and ads can be paused when your spending limit is reached. This prevents your advertising budget from getting out of control. If reporting is set up outside the site and the search engines additional fees may apply. 

Request Proposal

• Identification of your site goals
• Identify your target audience
• Structured information flow
• Compelling message
• Powerful calls to action
• Effective lead capture mechanism
• Synergy between graphic and design
• Site promotion
• Testing and refinement

Get a Free Web Evaluation