Good SEO Copywriting
Posted by Jóhann Scheving on June 4th, 2010
Major weakness of many Search Engine Optimization plans is that content is not well written and is focused on what the company or writer wants to say, rather than what the customer or visitor is looking for, or wants to hear. Copy may have long list of features but be short on benefits the product or service will bring you.
What is needed is good SEO Copywriting. What is good SEO copywriting? See Scribe video demo
- Copy that is well optimized will improve your position on the major search engines. The results of good SEO copywriting will improve your position in the search engines for the phrases you optimize. Higher position on Search Engines will increase your sites traffic.
- It has to be Readable, interesting, and relevant for your site visitor. Once the customer finds you and comes to your site, you must keep his/her attention and interest or they will leave your site, resulting in wasted efforts. Keep them there! Longer stay and more page views increases the chances the vistor will find what he is looking for and act, buy or contact you.
- Create interest in the benefits of your service or product. Highlight the benefits of your service to your customers. What will it do for them? What is in it for your visitor?
- Your SEO copywriting text must have a call to action to get the visitor to buy, get more information, contact you, etc. Improve your bottom line or return on your marketing efforts.
How can you create a good SEO copy that will achieve all this, drive traffic to your site, keep the visitor at your site, get the visitor to act, buy, contact you, ask for quote or information, and finally make the visitor come back.
You have several options:
- Find good SEO copywriter, up-to-date on search engine optimization, with good marketing skills and capable copy writer.
- Learn to do Search Engine Optimization yourself, practice copywriting and hone your marketing skills. Click here to grab your free SEO copywriting report
- Find a tool that will help you do this yourself or help you make sure your copywriters are making the best efforts for you and know what they are doing. ScribeSEO is a tool that is very useful and will work with Wordpress, Joomla, Drupal and regular websites. Scribe Makes SEO Copywriting Simple . Using ScribeSEO you will be able to create your own SEO optimized copy without overloading the text with keywords or spam. Have your copywriter use ScribeSEO to assuregood SEO copywriting practice.