Increase site traffic – improve sales conversion – increase sales – improve site usability – reach further

1. Professional web presence:

You may have professional, good looking website, with lots of content, interactivity and engaging information for your prospective clients.  But are your target customers aware of it, can they find it when they need the information, product or service?

Just creating good web site is not enough today. It is like printing a good catalog or direct mail piece and to save money you don’t buy a mailing list or postage, but have your catalog sit in the warehouse. You’ll have to wait a while for any responce.

I had client come to me after spending tens of thousands on excellent website, but no investment in marketing the site. The competition was beating them with inferior offers and web properties, but better online marketing. 

“A site without traffic doesn’t exist” .  If your site doesn’t have visitors, the site is just a code sitting on a computer  in obscurity. 

Take it to the next level!

2. Increase your traffic with Search Engine Optimization:

Increase your sites traffic with focused and targeted SEO. Get targeted traffic using appropriate key-phrases. Make sure you focus on your most important and relevant phrases.

Now you are getting the traffic…

you have a lot of visitors…

are you getting the orders or leads?

If not take it to the next level!

3. Improve sales or lead conversion:

Optimize your sales conversion. How many customers come to your homepage and turn around and immediately leave?  How many click through and become a paying customer or hot lead? 

Just by raising your sales conversion rate from 2 % to 4 % you have doubled you results with current traffic.

You need to understand your customer buying process, and match your marketing effort to the visitors timetable. Communicate quickly that you can deliver what the customer wants and interact often enough with the customer for them to take action. You have to demonstrate that you can deliver on your promises, fulfill or exceed their expectations and support their needs.

When you have reached acceptable sales conversion ratio you are ready to go to the next level!

4. SEM, Search Engine Marketing:

Search engine advertising, (PPC), Google Adwords, Yahoo Search Marketing, MSN Adcenter can be very effective tools to increase your business. But only after you get your conversion rate under control.  The conversion rate is the percentage of unique visitors who take a desired action on your website, place an order, ask for information etc.

What does your conversion rate need to be for your online ads to be profitable?

Are you making money on your pay per click ads? Or are you loosing money with every click?

Now you have reached a level of good search engine positions for your most important phrases, good conversion rate and profitable Search Engine Marketing campaign you are ready to go to the next level.

5. Increase your site usability:

The objectives you want to accomplish with this is to get your visitor to come back, spend more time on your site, buy more, refer you to their friends and colleagues, trust your offers and information.

Give your customers reasons to come, stay and come again!

Here are just some reasons they may come back:

• useful and engaging information

• good offer, good value, good prices, good service

• interesting or entertaining content

• online tools used by your visitors

• easy to use web site, good navigation

Now your site has good traffic, sales or results, is profitable, easy to use, visitors stay and recommend your site to their friends, your are ready for the next level!

6. Reach, off-site content distribution:

Now you have created good content, are generating good traffic, and your site is profitable. You are ready to leverage what you have done and spread the word.

Some of the tools available to you are:

• RSS newsfeeds; make it easy for people to subscribe to your content and publish your content on other sites

• Blogs; solicit your customers participation, comments, input etc.

• Podcast; presentations, instructions, audio commercials

• Video-cast, youtube etc.; video commercials, viral networking

• Published articles, Online PR; increase your credibility and exposure

• Social media and networks; viral networks, advertising, tagging

• Widgets and online applications and services; keep your visitors involved and connected to you, even when their are away from your site. Branding 

• Affiliate programs; sales generation, leveraging your activities

Take it to the next level!