Integrated Search Engine Marketing

 Our integrated approach to Search Engine Marketing

1. Competitive analysis: we look at what your competition is doing to understand what is needed for you to compete in the area of interest. This also allows us to see what your competition is doing, and understand your competitors’ advertising strategies.
2. Keyword analysis: we analyze what are the most promising keywords for your business, which will bring best traffic, and are most likely to generate highest sales conversion
3. Site Structure or architecture: We analyze your site to see what is negative in your site and is preventing you from getting the positioning you need. What needs to be done to make your site more search engine friendly? 
4. Site Analytics: If you are spending money on advertising or other marketing promotions you need to know what is working and what is not. We will set up a extensive reporting system to help you learn even more about where your visitors come from and how they interact with your site. (in many cases we use Google Analytics, which is free)
5. Search Engine Optimization: search engine traffic is important for most sites. We optimize the site for the target keywords that have been selected as result of the Keyword analysis. We create a internal and external linking strategy. We prepare the site and make suggestions for changes or additions needed to improve the Natural/Organic search position in the major search engines
6. Internet strategy: When all the above is done we have a good picture of your situation, your competition, and the level of the competition in your field of business. We can start identifying opportunity niches, we have identified your sweet spot and are able to create alternative plans of action, depending on your situation, competition and budget.

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