Search Engine Advertising, PPC

Posted by Jóhann Scheving on November 15th, 2007

Reach people when they are actively looking for information about your products and services online, and send targeted visitors directly to what you are offering. With PPC contextual advertising, cost-per-click pricing, it’s easy to control costs-and you only pay when people click on your ad. Search Engines Google, Yahoo, MSN, Aol, Ask.com and more.

Online Advertising Planning
The most effective advertising communicates a clear message to a targeted audience. Once you determine whom you want to reach and select appropriate keywords, you need to create ads that will inform your potential customers about the products and services you offer.

Target your customers. You can target customers by languages, countries, by regions, or by custom parameters you set yourself.
Define your objectives, barnding, sales, lead generation or a combination
Determine budget and timeline
Define metrics for measuring success

Advertising Campaign Setup
Setup includes a thorough investigation of your keyword phrases to assure that we use the best keyword phrases to trigger the display of your ads. We also evaluate the most effective wording for the ads. Choosing the wrong keywords or ineffectively wording the ads will hinder the ability to drive qualified traffic to your Web site. These are therefore critical components for effective PPC advertising. For site using sign up pages or eCommerce we set up conversion tracking and can supply very extensive reporting if required.

Campaign Management
As part of this PPC ad management program we monitor your ads for effectiveness and reword ads that are not performing to expectations. Keywords are also monitored and words added and deleted as necessary. A monthly spending limit can be set, and ads can be paused when your spending limit is reached. This prevents your advertising budget from getting out of control. If reporting is set up outside the site and the search engines additional fees may apply.